Ron Zacapa Centenario brings mystical Guatemala to South Africa

Ron Zacapa Centenario, the 'world’s finest ultra-premium rum', has brought its legendary status to South Africa.

One of the “World’s Top 100 Most Valuable Luxury Brands,” Ron Zacapa is made from the finest ingredients such as virgin sugar cane honey and utilises the alchemy of the unique Systema Solera ageing process, imbuing this spirit with its revered smoothness and complexity.

“Ron Zacapa truly is a rum like no other, and its depth of flavour will set a new standard in the emerging premium drinking experience in South Africa,” says Dominic Mearing, Head of Reserve.

Of exceptional quality and character, Ron Zacapa Centenario is evocative of the remarkable highlands of Guatemala where it is slowly barrel-aged above the clouds for between 6-23 years, allowing it to obtain its seductively full, rich flavours.

Lorena Vasquez, the Master Blender of Ron Zacapa, ages the rum through a time-honoured tradition to create its flavour profile while customary, perfect serve rituals add to the spiritual appreciation and luxury signature of this captivating drink.

Steeped in the mystique of the rural Guatamalan highlands, Ron Zacapa Centenario also incorporates a theme of self-empowerment and purpose into its craft as each bottle comes with a hand-woven petate band, created by women of the local community.

Zacapa currently works with over 900 Guatemalan women, enabling them to support their families & communities with this craft with the result that the conscience underlying the evocative luxury of the brand makes it all the more enriching to its receiver.

Visit www.diageo.com for more information.