The Treasure Chest Wine Show is bringing the crème of South Africa’s most exciting black owned wine brands to Pretoria. Showcasing a collection of some of the finest wines that South Africa has to offer, not only does Treasure Chest aim to give the trade and public an opportunity to engage with and experience their world-class varietals, but on a higher level, seeks to spearhead transformation within the wine industry, addressing the importance of supporting local, black-owned wine brands.
This group of self-made Winepreneurs, collectively possess over 125 years’ experience, 12 of whom are powerful and visionary women on the rise. Pathfinders to transformation in this 360-year-old wine agricultural sector, where less than 2% of the industry is black-owned, the Treasure Chest collective is certainly a force to be reckoned with. Their perseverance, determination and strong desire to work collectively to penetrate the untransformed wine industry and be more active in the retail mainstream of the South African economy is a prime example, for entrepreneurs who are struggling to enter other industries in South Africa.
Trade and Public Focus
Aimed primarily at the trade, wine buyers, sommeliers, retail, hospitality and tourism industries, the wine loving public and all wine enthusiasts are also invited to attend the historic and exclusive event in Pretoria from the 25th to the 26th of April 2017 at the Southern Sun Hotel in Pretoria. The Treasure Chest Wine Show is the first event in South Africa that will address growth, transformation and asset ownership to black owned brands in the wine industry of South Africa. “The wine industry is taking a new turn. We see The Treasure Chest Wine Show contributing to industry growth, job creation and transformation within the wine industry. We aim to instill the feeling that if you buy wine you are supporting a good initiative and a good product.” Malcolm Green, The Treasure Chest Principal.
The “Treasure Chest Wine Brand” enables trade opportunities for stockists of fine wines to house and retail the exciting range. Mr. Green also said, “The response to date has been an over-whelmingly positive testament to the fact that our wines can compete most favorably with some of the established big names in the industry. We are extremely positive and excited about introducing our wines to Pretoria”
A True Treasure of Proudly South African Wines
Aptly called “Treasure Chest”, the brand speaks to the inherent value of the unique array of flavours, aromas and blends, including over a hundred varietals that are some of South Africa’s best-kept secrets. Each wine carries a unique South African essence and story, personal to its creator, developer and owner. Treasure Chest wines includes award winning and internationally sought after varietals and vintages from more than 11 different wine regions in the Western Cape, each with its unique nose and taste characteristics. The brand collectively encapsulates a perfect bouquet of South African wines especially hand-crafted by the best wine makers in South Africa.
What to Expect?
Offering the very best in terms of quality, price and service, the Treasure Chest Wine Show will give Pretoria’s wine lovers and trade the opportunity to taste and enjoy these world-class varietals, whilst interacting directly with the vintners themselves. “We are confident that your visit to the event will arouse your excitement and afford you this unique opportunity to engage with wine brand owners and experience the best wines the country has to offer.”
When: 25th and 26th of April 2017
Where: The Southern Sun Hotel, Pretoria.
Time: 3pm to 8pm
Cost: Entry is free of charge and is open to both the trade and public.