The Single Block Centre of Excellence – L’Avenir Launches a Cutting- Edge Conferencing Centre in the Winelands

With an eye on the future, as always, L’Avenir have a created a facility  with uninterrupted panoramic views dedicated to inspiring innovative &  expansive thinking.  

The facility has been constructed as the lynchpin of AdVini’s strategic  focus on Africa which centres on excellence & specialization. The intention  of the facility is to encourage innovation, collaboration, education &  interaction not only within the growing business community in the local  winelands, but also increasing international commerce taking place on  African soil.

It is a physical representation of the culture of development,  refinement and individual expansion on which AdVini has built its  foundations. Whilst the concept, design & construction of the facility itself  make use of raw materials like steel & wood, all crafted into a finished  product by hand on-site; the technology within meets the needs of any  business, both local & abroad.  

The same hands that cultivate the vineyards for our flagship Single Block  wines have crafted this venue with the same precision & passion applied  in the vineyards. Nuanced reflections of the Single Block, and the  philosophy it embodies, have been integrated into the new venue – from  the angles of the structure & the decking mirroring the aerial view of  Block 2; to each varietal of grape trailing up the pillars; to the water,  which is the lifeblood of our vines flowing through the facility, as a gentle  reminder of the constant evolution taking place around us.

This  culminates in an artwork entitled “The Harvest” which celebrates harvest,  with one foot planted firmly in the traditions of French winemaking  heritage and the other firmly planted in South African soil.