Vogue Germany partnered with Swarovski for Vogue Salon x Swarovski, which invited four talented designers to create exclusive collections featuring Swarovski crystals. The designs were showcased at Berlin Fashion Week’s second Vogue Salon Soirée on July 7 in the Schinkel Pavillon.
The Vogue Salon Soirée featured four emerging design talents chosen by Christiane Arp, Vogue Germany Editor-in-Chief, and Nadja Swarovski, Member of the Swarovski Executive Board. The initiative provided an interface between young creatives and the business world, enabling designers to present their crystallized creations to fashion journalists and industry insiders as well as demonstrating Swarovski’s longstanding commitment to supporting emerging design talent.
“Partnering with Swarovski places selected creative designers from the Vogue Salon in the public eye. Such sustainable collaborations with international brands are an important element in the promotion of young talent and we are delighted to have the support of Swarovski for our talent development initiative,” says Christiane Arp, Vogue Editor-in-Chief and founder of the Vogue Salon.
“We are excited about this ongoing collaboration with Vogue Salon,” comments Nadja Swarovski, Member of the Swarovski Executive Board. “This amazing initiative provides young, talented fashion designers with valuable support at a crucial point in their careers.”
Avant-garde, haute couture, and rock’n’roll
The four labels, Rianna+Nina, William Fan, Nobi Talai and Lou de Bètoly have created three to four pieces with Swarovski crystals and present an exciting mix of femininity with a touch of rock’n’roll - a fusion of clean lines, modernity, luxury, edginess, and elegance. Each designer creation is unique, and the whole presentation powerfully demonstrates the versatility of Swarovski crystals and how they can be used in a wide range of design concepts.
Having met at a vintage furniture show and been inspired by a shared love of fabrics, patterns, and colors, Rianna Konou and Nina Kuhn founded their label Rianna+Nina in Berlin in 2014. William Fan, a graduate of the Berlin Weissensee School of Art, meanwhile, is a master of clean lines combined with innovative materials.
Iranian designer Nobieh Talaei will be designing her fourth collection and working with Swarovski crystals for the first time. Her label,Nobi Talai, is synonymous with architectural and sculptural cuts that are straightforward and elegant. Odély Teboul, who has previously worked for Jean Paul Gaultier, will be returning with her new label Lou de Bètoly. The designer’s creations are an unconventional mix of materials and patterns with asymmetric cuts and deep cutouts.
As part of its involvement in the project, Swarovski invited the designers to visit its headquarters in Wattens, Austria, where the company’s product experts helped them to select the perfect crystals to use in their collections. The Swarovski Trend & Design team also introduced them to the use of crystals in fashion design. In addition, the designers took part in workshops and training sessions and were given an exclusive insight into the Swarovski Corporate Archive, which celebrates the company’s 120-year history and its lasting relationships with major labels such as Dior, Chanel, and Yves Saint-Laurent.