​​​​​​​Poetry AW17 Created for the Modern Woman

Poetry’s new AW17 takes its inspiration from the woman who sees the world as her stage. In line with winter’s inward focus, the fashionand homeware wereinspiredby more intimate explorations.

The Fashion

Floral prints and luxurious knitwear dominate and the winter range was designed with a strong, yet feminine, woman in mind; someone who seeks out the unique and who is drawn to what she finds beautiful. "Imagine discovering a lush secret garden, wonderfully highlighted by the moon on an evening stroll. This is the experiencethat encapsulates the mood of the winter collections," says Poetry’s clothing buyer.

Deep shades such as midnight blue and forest green are enlivened with soft, dusty pink and olive, along with neutral milk, oatmeal and camel. Vibrant jewel tones like teal, plum and chartreuse add flashes of brightness to the range’s darker tones.

Details such as pleats, bows, embroidery and quilting havebeen made new to reinforce theclassic femininity of dresses, textured knits and floral prints. Poetry’s popular quilted jackets are back for another season. The colours and styling are new,but the popular silhouettes remain unchanged.

The focus throughout is on comfort and warmth. Shirt and wrap dresses, tunics, bomber jackets, knitted coats, slimfit trousers and knitwear in a range of styles make it easy to achieve afashionable, yet clean, layered look. Even outer layers are soft and tactile, thanks to nappa leather, vegan suede and cashmere jackets, coats and form-fitting jerseys.

The entire rangeis made to be mixed and matched, a collection of year-round favourites, including staples from Poetry’s latest denim offering. Denims available in an array of colours from pink and burgundy to black, as well as achoice between embroidered styles and the timeless, sleek stretch denim. Girlfriend jeans have been introduced to the range; a more feminine, alternative to the trendy boyfriend jeans.

Footwear and accessories

Boots, boots and more boots await with a choice of knee-high, riding boots, calf-length boots, ankle boots as well as the new longer ankle boot. They span the spectrum from suede veldskoen ankle boots made for weekend journeys to leather boots with buckles for city escapes.

The brand new Voyage collection of bags allows Poetry to provide for travellers too, with leather weekend bags, travel wallets, backpacks and small crossbody bags that will last a lifetime. Beautiful poncho wraps, luxurious silk scarves, 100% wool felt hats, beanies, leather belts
and warm gloves complete winter’s accessories list – all in a range of colours that will combine perfectly with the season’s fashions.

Flower statement necklaces in soft colours, as well as touches of thetrending berry and forest green hues add impact to the Poetry jewellery range. Delicate silver pieces with moonstones and beautiful flower designs give the Poetry look a feminine finish.


For this season’s homeware, Poetry has looked further afield and the selection echoes the style and lifestyle of a traveler, who curiously collects keepsakes from around the world. Think handmade candles from the Overberg alongside hand-crafted throws from India. In addition, there is handmade Portuguese pottery, frames inlaid with mother-of-pearl and bone, and a range of black crockery, also from Portugal. The colourful candles are made in Bredasdorp by Kapula, a company that was founded to provide employment for the town’s women.

The colours and prints – dark hues, bold florals and softer pastels – echo those of the clothing and accessories, and contrasting textures, such as brass, marble and wood, add depth and warmth to the homeware range.

Poetry’s full autumn/winter range of fashion and homeware will be available in stores and online at poetrystores.co.za in April 2017.

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