Daisy by Marc Jacobs

“A Daisy is a friendly flower, not precious, not exotic, but it evokes a spirit in a lot of women.”  — Marc jacobs                                                                              

For ten years, daisy marc jacobs has won hearts around the world with an effortless charm and youthful elegance. This spring, Daisy re-captures the purity of the beginning with a new global advertising campaign featuring Kaia Gerber. 

The campaign was shot by Alasdair McLellan, one of the leading fashion photographers of this generation. McLellan takes a documentary approach to the campaign, capturing the natural beauty of Gerber and supporting models Sofia Mechetner and Dilia Martins. 

McLellan shot the campaign entirely on film to give it a vibrant and authentic aesthetic.
The new advertising stays true to Daisy’s core values of optimism, femininity, and free-spirited youth in an exciting new chapter.

Take a look at the campaign:

The Fragrance

Daisy Marc Jacobs is a classic, pure fragrance that’s charmingly simple with a signature quality. It transports you to a place that is optimistic, beautiful, and pure.

The scent embodies the essence of the daisy girl who wears it: timeless, yet young-at-heart. She is a reminder to be open, loving, and playful while radiating positive energy. 

The top of the fragrance is infused with succulent wild berries and soft white violets, leaving an irresistibly fresh and radiant scent on the skin. At the heart, velvety jasmine wraps with each note, enhancing the vibrancy of the florals. 

A dreamy drydown of sandalwood imparts an aura of warmth and sensuality, creating a delicate and romantic contrast within the fragrance.

The Designs

The new daisy marc jacobs advertising campaign features the iconic flacon that is the embodiment of sophistication and vintage charm. Inspired by its name, the daisy flower is turned into a whimsical bottle shape. The weighted block of clear glass with soft, rounded edges is classic and luxurious, while the scattering of daisies blooming from the rounded gold metal hardware creates an unexpected, retro-cool twist. 


The Lineup

Daisy 100ml, R1585
Daisy 50ml, R1205

For more information visit www.marcjacobs.com