| Wednesday, 27 January 2010 | Kleine Zalze Looking For Wine Ambassadors |
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 ‘The customer is always right’ is not merely a cliché or marketing gimmick at Kleine Zalze outside Stellenbosch. Here the customer is definitely king and this award-winning wine estate aims to communicate directly with its customer base to find out exactly what they love and enjoy about Kleine Zalze wines.In their desire to interact with consumers to establish what makes them tick wine wise, Kleine Zalze will be engaging a large number of wine ambassadors from all across South Africa as part of their Four Seasons marketing campaign. These wine ambassadors will receive complimentary wine during the year and will be encouraged to host, for example, wine tastings or dinner parties for family and friends, and most importantly, to tell Kleine Zalze what exactly it is about the wines that they and their guests enjoyed. They will then be required to provide Kleine Zalze with feedback on the wines which will be posted onto the campaign website, www.fortheloveofwine.co.za. The most successful and interesting ambassador each season will win an all expenses trip to Kleine Zalze where they will enjoy the delights that this wine farm has to offer, which includes Terroir Restaurant, the 4* Kleine Zalze Lodge, and of course the award winning winery. The renowned De Zalze Golf Course is also adjacent to Kleine Zalze. The Four Seasons campaign runs from January 2010 until December 2010 and the wine ambassadors will be selected from online applicants who will be recruited via www.fortheloveofwine.co.za For more information, please contact Ross Sleet (Sales & Marketing Manager) on This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or (+27) (0) 78 450 7739. |